Unilever sees 'return to poverty' in Europe - Telegraph

I just cannot wait for this poverty to happen across the globe....

"Poverty is returning to Europe," Jan Zijderveld, the head of Unilever's European business told the Financial Times Deutschland in an interview.

"If a consumer in Spain only spends €17 when they go shopping, then I'm not going to be able to sell them washing powder for half of their budget."

Unilever has already started to change the way it sells some of its products. In Spain, the company sells Surf detergent in packages for as few as five washes, while in Greece, it now offers mashed potatoes and mayonnaise in small packages, and has created a low-cost brand for basic goods such as tea and olive oil.

"In Indonesia, we sell individual packs of shampoo 2 to 3 cents and still make decent money," said Mr Zijderveld.

European socialism I guess just did not work. And European style socialism won't work in the US either. One day, we have to admit that. But maybe not until Tide is sold in 5 wash packets.


Unilever sees 'return to poverty' in Europe - Telegraph